What’s Wrong With Staying Trendy?
Breaking Down the Fast Fashion Environmental Impact
The fast fashion environmental impact derives from the overconsumption of clothing, as well as a disregard for production and materials. What is more, fast fashion is in the top 5 of the most polluting industries in the world, an issue that poses a serious threat to the environment. Thankfully, it’s also an issue that could be solved by decreasing individual consumption.
This article will break down the aspect of fast fashion and clothing production which are harmful and dangerous to our environment. Furthermore, it will provide with tips on how to make sure that your clothes have a smaller impact.
The Impact of the Fashion Industry
Interestingly, the production of fibers and materials for garments is responsible for about 4% of the global CO2 emissions. Such a statistic doesn’t sound too bad for the fashion industry. But hold on, it gets worse.
The fast fashion industry uses huge amounts of water compared to other industries. The reason why their CO2 emission is significantly lower is a direct result of their close relationships with other notable polluters.
Fast fashion utilizes oil to produce synthetic materials, it transports the garment all around the globe, it wraps its products in protective plastic, and it uses animal byproducts bought from animal agriculture.
So, if you think about it, fashion is one of the most polluting industries in the world. It should be right there in the top 51.
The numbers are frightening
The fast fashion environmental impact can be traced back to its production and manufacturing processes, as well as the production of materials and transportation. The industry is responsible for the emission of 1,715 million tons of CO2 annually as well as 79 billion cubic meters of water2.
Furthermore, it also generates around 92 million tons of solid waste each year, which is more than e-waste and twice as much as the supermarkets’ food waste.
I have built an online platform dedicated to sustainability. For three years I have
The Environmental Impact of Staying Trendy
Firstly let us take a look at what fast fashion means. The term describes a very significant aspect of the consumerist society, mainly cheap and trendy clothing which goes in and out of style rather quickly3. Many fast fashion brands introduce new items in their collections several times a month, or even a week, in order to stay relevant and on trend. So what is the problem with staying trendy?
The major issue with the fast fashion business strategy is that they create campaigns and advertisements which communicate a necessity to the consumers which would otherwise have been nonexistent.
They tell consumers that their clothes are no longer in style and push them to buy new ones. The fast fashion industry feeds an increased, and unnecessary, demand for new styles and trends which forces a rapid production of new clothes.
Furthermore, the clothes produced by these brands are both cheap and of bad quality, meaning that it would be necessary to replace them quite often due to poor wear. The garments are often made out of unrecyclable materials, meaning that the clothes will end up in landfills, or at waste incineration plants. Sadly, that is exactly what happens
Unethical Treatment of Factory Workers
The problem with fast fashion is not exclusive to its role as a waste product, but saliently,
As a result, fast fashion clothing is manufactured in sweatshops, which are factories where employees work for extremely low wages and in extremely poor, and often dangerous, conditions.
Since 1990, over 500 people have died due to factory malfunctions in sweatshops and thousands have been injured in more than 50 factory fires.
Moreover, sweatshop workers in Bangladesh are forced to work 14-16 hours, 7 days a week for a monthly
Water Pollution and the Fashion Industry
But fast fashion is not only harming factory workers. Poor attention to the quality of manufacturing often results in an environmental cost, as well. As the team behind the documentary River Blue (2017) reported, the toxic and harsh chemicals
In Bangladesh, the waterways are so polluted that many people who come in contact with contaminated water die before the age of 50. And yet it people, and children!!!, are working in these conditions unprotected from
And I’m not done yet. The harsh chemicals which are flushed into rivers and oceans have an increased impact on the plant and animal life in the contaminated areas to such a degree that rivers and lakes have experienced a vast drop in biodiversity as well as a complete lack of oxygen.
The populated areas around the factories in question are completely dependent upon a living water system. Without clean water sources, we’re looking at an increased amount of illnesses, starvation, infections and E Coli contaminations8.
Animal Livestock in Fashion
Tanneries pose a large scale environmental threat in terms of global water pollution, as well as water consumption. The process of tanning leather materials and preparing them for manufacturing requires vast amounts of water and chemicals and there are close to no regulation when it comes to disposing of the waste products.
The livestock industry, especially the industry managing cows, has a bigger impact on our planet than all transportation, including planes, combined10. Animal agriculture is one of the main reasons for deforestation and wastewater from animal agriculture has a massive impact
Reports regarding the environmental impact of fast fashion therefore often
The Issue of Cotton Production
The environmental impact of the fast fashion industry is in many ways deeply connected to its water consumption, and not exclusively its water pollution. The two most common materials in textile production
These two materials pose several issues in terms of water consumption and manufacturing. Firstly, cotton production is the world’s biggest pesticide user. Apart from being harmful to the health of the farmers, pesticides also pose a threat of contamination to local flora and fauna.
Moreover, it takes about 2700 liters of water to produce one cotton t-shirt, which is the estimated drinking water amount of 1 person for 900 years11. Therefore, cotton, although it is a natural fiber, requires an exceedingly large amount of resources during its production.
Combined with the aforementioned notions of the overconsumption of the fast fashion industry, we can safely say that
Synthetic Materials and their Impact
The effects of fast fashion on the environment may largely be assigned to the consumption of synthetic fibers. Amongst them, polyester is the world’s most frequently used material in textile production. The popularity of this plastic blend is directly related to fast fashion, as its demand is born directly out of the need to speed up rapid manufacturing of products that are cheap to make.
While polyester constitutes a convenient solution for fast fashion brands, we can’t say the same thing about the environment. Polyester is closely related to the oil industry and it is a byproduct of petroleum production, in other words, plastic, so it never truly breaks down.
Instead, polyester, as well as other synthetic materials, degrades in quality and releases microplastics into our waterways12. This process is terribly devastating for biodiversity and wildlife. In 2018, research showed that 86% of drinking water worldwide contained microplastics, a large amount of which can be assigned the large production of synthetic materials in fast fashion. And to make matters worse, polyester clothing is usually thrown away with ease because it’s cheap and it rapidly goes out of fashion.
Things are looking so great when it comes to mending polyester clothing. The low cost of polyester production furthers this dynamic as many consumers could possibly feel it would be a waste of time fixing a $3 t-shirt when you can just buy a new one. Sadly, this marketing tactic is what is costing us our rivers, oceans, and forests.
So what is the best option?
- Ask questions about production and cut out brands that put profit over the planet.
- Don’t buy into trend items and choose timeless and good quality pieces that will last a long time, and that can be mended.
- Make a clear distinction between NEED and WANT. Only buying what you need and not giving into impulse craving and spontaneous purchases will make your wardrobe significantly greener.
- When you are in need of new clothing, seek out garments in second-hand stores and thrift shops rather than going to big fashion brands right away. You can also look at apps that let you trade or buy clothing with and from others.
- Choose your materials based on information and intention.
- Think about how you wash and dry your clothes. By skipping ironing and machine drying your clothes you will save 1/3 of the garment’s overall footprint.
- If clothes do break beyond fixing, seek to reuse or upcycle rather than throwing them in landfills.
- Remember that natural fibers are compostable.
- Keep in mind that fast fashion has spent tons on marketing affecting our consumer habits to the point where consumers expect the clothing to be cheap. Demand transparency of brands and choose brands that openly share information about every point in the manufacturing process.
The Bottom Line
Saying no to fast fashion is the equivalent of accepting the true cost of a piece of clothing, which, granted, sometimes are more expensive than what fast fashion brands are offering. However, the price of consciously made clothes pay the farmers and factory workers fair wages, thereby supporting real economic growth in areas otherwise affected by poverty.
-  The Guardian, Which Industries and Activities Emit the Most Carbon? 2011.
-  Scientific American, How Much Water Do Nations Consume? 2012.
-  Gould, Skye. “The World’s Top 13 Fashion Brands Are Worth $175 Billion Combined“. Nordic.Businessinsider.Com, 2019
- “Fashion Industry Waste Statistics“, Edge Fashion Intelligence 2013
-  Hunter, Isabel “Inside The Horrific Unregulated Sweatshops of Bangladesh“. Mail Online, 2019
-  “Sweatshops in Bangladesh” War On Want, 2019
-  Boseley, Sarah “Child Labourers Exposed To Toxic Chemicals Dying Before 50, WHO Says“. The Guardian, 2019
-  River Blue, 2017
-  Hunter, Isabel “Inside the Horrific Unregulated Sweatshops of Bangladesh”. Mail Online, 2019
-  Cameron, James. Cameron, Suzy Amis “Animal Agriculture is choking the Earth and Making Us Sick: We Must Act Now, The Guardian. 2017
-  “How Your T-Shirt Can Make a Difference” National Geographic. 2013.
-  Assessment of polyester and viscose, Waterfootprint.Org, 2019
From my perspective, the things that are the most important to change are the things we do every day. What we wear, how we shop, what we eat and how we live are all major contributors to pollution and climate change. I am there to help you transition into a low impact lifestyle every step of the way.
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